Sales and Marketing Officer
Job purpose:
The incumbent develops and delivers on the Institute’s Sales and Marketing initiatives to meet targets. He/she is responsible for developing and implementing the various marketing initiatives including use of social media, as well as, for generating lead/prospect lists; converting leads/prospects in sales; continuously builds stakeholder relationships; provides after sales service and generate referrals for new business opportunities.
Responsibilities
- Develop and implement Sales & Marketing action plans in order to meet and exceed pre-determined targets and KPIs
- Develop new relationships as well as sustain relationships with existing stakeholders through calls, emails, telephone contacts and field visits.
- Develop and maintain appropriate databases of clients, etc.
- Prepares invoices, quotations and training proposals for prospective and existing stakeholders.
- Conducts relevant and ongoing market research to identify threats to, and opportunities for market penetration.
- Prepares training packages for solicitation of in-house training opportunities.
- Contributes to ongoing public education activities via newsletters, newspaper column, media interviews, press releases, advertisements, blogs, website and/or flyers.
- Ensures that the website and various social media content are current & relevant.
- Responsible for the preparation of certificates of participation after completion of training sessions.
- Provides support to part-time lecturers to ensure that classes proceed as scheduled.
- Produce necessary reports on job activities, etc.
- Obtain feedback from clients on training completed.
- Assists with the preparation and delivery of Tender documents and /or pre-qualification documents, as well as payment of any related fees.
- Performs related duties as may be required.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES
- Experience in sales techniques and strategies, prospecting, lead generation, sales pitching, objection handling, closing deals, and customer retention.
- Experience in marketing channels and tactics, including email marketing, paid digital and social media campaigns, content marketing, and events.
- Excellent communication and collaboration skills
- Must be able to use typical tools and software used in this field such as CRMs, Meta, Microsoft Word/Excel/PowerPoint, Adobe Acrobat, Google Analytics, Mailchimp, HubSpot, Zoom etc. or tech savvy to learn the tools required in this field
- Ability to establish and maintain effective working relationships with staff, associates and representatives of Business Associates;
- Trustworthiness and high sense of responsibility;
- Excellent communication skills both written and oral;
- Sound planning and organizational skills;
- Customer-focused in delivery of services;
- Team Player and works well with others.
QUALIFICATIONS
- Degree or Diploma in Marketing, Business, or a related field
- At least 3-5 years of experience in sales and marketing, preferably in the education industry or B2B sales.
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